Resumen

SOUZA, Luciana Karine de  y  MARTINEZ, Sophia Beylouni Santos. School Promoting Actions toward Donations. Gerais, Rev. Interinst. Psicol. [online]. 2020, vol.13, n.3, pp. 1-16. ISSN 1983-8220.  http://dx.doi.org/10.36298/gerais202013e15300.

The school context promotes human development in every aspect. Along these lines, it has engaging students in actions that foster ethical topics related to justice and benevolence. The objective of this study is to describe actions towards donation campaigns conducted by schools. We analyzed the contents of 49 Internet posts about donation campaigns made by Brazilian schools. Amongst the main results, we observed that: 70% of the schools are private, blood donation is the most frequent goal cited, a non-competitive strategy was utilized in nearly all campaigns, with predominance of the value of solidarity in the analyzed contents. Results are discussed alongside national and international studies dedicated to donation, generosity, and moral development. Recommendations are made to guide the creation and development of donation campaigns conducted by schools.

Palabras clave : Education; Values; Donation.

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