Abstract

ARAUJO, Marley Melo de; MOREIRA, Alice  and  ASSIS, Grauben de. The meaning of social responsibility of companies for the consumer. Rev. Psicol., Organ. Trab. [online]. 2004, vol.4, n.2, pp. 85-115. ISSN 1984-6657.

The aims of this work are to identify the meaning ascribed to social responsibility by the consumer and verify the influences of social-demographic variables on this meaning. Four dimensions of this concept were hypothesized. In a sample of consumers was applied and validated the Social Responsibility Meaning Scale (ESRS). Descriptive and inferential statistics were used (Factorial Analysis and Analysis of Regression) for data analysis. The results have shown an orthogonal structure, made of 2 components: social well-being and quality. All the variables studied have presented an effect on social responsibility. As a consequence of the research, an instrument of measurement was created, which is capable of attending rigorous psychometric criteria and may subsidize future revalidations

Keywords : social responsibility; consumer; scale; company.

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