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Revista Psicologia Organizações e Trabalho

versão On-line ISSN 1984-6657


LIMA, Helena Karla Barbosa de; ANTLOGA, Carla Sabrina  e  ARAUJO, Anísio José da Silva. "End up my days like a seller, no way!": a comparative study of the activity of sellers in shopping malls. Rev. Psicol., Organ. Trab. [online]. 2008, vol.8, n.2, pp. 139-158. ISSN 1984-6657.

This writing focuses on analyzing the activity of sellers who work in shopping malls and the way it affects their health. We also intend to compare the opinions of sellers from Sao Paulo and Federal District. A semi-structured interview technique was used, in which ten employees participated. The data was analyzed and combined through the Thematic Categorical Content Analysis, by taking five categories: the work insertion or hiring; characteristics of the "seller" job in shopping centers; duties; social work relationships; and after work relations and future planning. The results show that these professional conditions suffer strict prescriptions, which reflect in deep pressure, resulting in stress and competition. All of these conditions seem to be in the origin of a peculiar psychic suffering. The Comparison between the two different regions allows us to identify common points between DF and SP sellers, but in terms of future expectations we can find an important difference: while workers from Sao Paulo intend to develop their career in shopping malls sector, workers from DF (Federal District- Brasília) face their jobs as a temporary position.

Palavras-chave : Shopping Malls; health; work.

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