Abstract

SANTOS, Joana Vieira dos  and  GONCALVES, Gabriela. Contribution to the portuguese adaptation of the internal marketing orientation scale of Lings and Greenley (2005). Rev. Psicol., Organ. Trab. [online]. 2010, vol.10, n.2, pp. 9-20. ISSN 1984-6657.

The first academic to mention the concept of Internal Marketing was Grönroos (1981), who considered it a form of viewing employees as internal customers. This study intends to contribute to the adaptation of the Lings and Greenley (2005) Internal Marketing Scale for the Portuguese population. The original scale has 16 items, measured using a Likert scale of seven points, where 1 = totally disagree and 7 = totally agree, spread over five dimensions: formal face-to-face information generation; formal written information generation; accountability; informal information generation; information dissemination. The final sample consists of 635 human assets of Portuguese public universities. Data analysis resulted in a version similar to the original English version, in terms of internal consistency and factorial structure. The confirmatory analysis that ensured a better fit kept the structure of five dimensions, and two items were eliminated

Keywords : portuguese validation; internal Marketing; universities.

        · abstract in Portuguese     · text in Portuguese     · Portuguese ( pdf )