Abstract

JAMETT, Andrea Carolina Droguett  and  SCHWEIZER, Luciano Teixeira. Changes in consumer behavior in post-COVID-19 scenarios: the brazilian consumer in 2025. Rev. Psicol., Organ. Trab. [online]. 2021, vol.21, n.1, pp. 1318-1326. ISSN 1984-6657.  http://dx.doi.org/10.5935/rpot/2021.1.20553.

Changes in consumer behavior have been discussed in the media with an emphasis on community projections of collective preservation behaviors in the Corona Vírus Disease 19 (COVID-19) pandemic. It is questioned how the consumer will act and what will be the consequences for post-contagion organizations. The article proposes to respond using prospective scenarios and the Behavioral Perspective Model to indicate alternatives for marketing and communication strategies for organizations.

Keywords : consumer behavior; COVID-19; Behavior Perspective Model.

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