Resumo

DIANA JURADO, Paola Sejnaui  e  URIBE-RODRIGUEZ, Ana Fernanda. Impulsivity in Buying among College Students. rev. psicol. univ. antioquia [online]. 2011, vol.3, n.2, pp. 25-38. ISSN 2145-4892.

Currently, it is considered that companies can gain more knowledge about the preferences, needs and behavior of consumers will be most successful. Companies that do not care about consumer needs, a greater probability of significant errors for the organization. Therefore, those responsible for marketing work to expand knowledge on consumer preferences and buying habits (Assael, 1999). With this research, we tried to identify impulsivity in shopping university students in two faculties at a private university in the city of Cali, to know whether there are differences between the powers impulsivity of Humanities and Social Sciences and Engineering, and if women are more impulsive than men at the time of purchase.

Palavras-chave : Impulsivity; Buying; College.

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