Abstract

SILVA, Washington Allysson Dantas. Social representation of traffic for drivers. Est. Inter. Psicol. [online]. 2021, vol.12, n.1, pp. 116-132. ISSN 2236-6407.  http://dx.doi.org/10.5433/2236-6407.2021v12n1p116.

This study aimed to investigate the social representation of traffic for Brazilian drivers. The sample was 110 people, aged between 19 and 62 years old (M = 27.9, SD = 9.44), living in different regions from Brazil. A word association test (WAT) was performed with three stimulus inductors, "motorcyclists", "pedestrians" and "traffic jam". The results showed that drivers, for the most part, represent Brazilian traffic in a pessimistic and negative way. In this sense, the word "stress" was used as more frequent to stimulus "traffic jam". The findings are discussed in the light of social and traffic psychology.

Keywords : traffic psychology; stress; social representation.

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