Resumen

LEMOS, Flávia Cristina Silveira; COSTA, Nathália Dourado Frazão; FRANCO, Ana Carolina Farias  y  CORREA, Michelle Ribeiro. A critical communication strategies in the UNICEF campaign "It's in your hands to protect our children". Rev. Polis Psique [online]. 2018, vol.8, n.2, pp. 185-206. ISSN 2238-152X.  http://dx.doi.org/10.22456/2238-152X.50389.

In the context of mega-events in Brazil, a campaign was launched by the United Nations Fund for Children (UNICEF): It's in your hands to protect our children, aiming to prevent and report instances of exploitation and violence against children and adolescents. Communication strategies used give us clues as to how the effects of power circulated in this process, an important closer examination of some genealogical considerations anchored with some tools of Michel Foucault. Questioned that the strategies articulated the marketing practices of judicialization of life; falling into a denunciation which operates the defense and punishment and little by network ensuring the rights these children and adolescents. To give a more immediate response, these services become a political emergency and tool mediated struggle, based on the complaint, the criminal and the logic of social business.

Palabras clave : UNICEF; communication strategies; warranty rights system; neoliberalism; corporations.

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