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Revista Subjetividades

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NASCIMENTO, Christiane Moura  and  SILVA, Luiz Carlos Avelino da. Woman subject: the image of beauty. Rev. Subj. [online]. 2014, vol.14, n.2, pp. 343-357. ISSN 2359-0769.

During postmodernity, the spectacle rules the social relations. The media transmit broadcast, especially through television, the most popular mass media in Brazil. Besides, the media is a subject's former instance: men and women. It is unquestionable to have biological distinction between men and women. However, the western culture, over the time designated specific social positions to them. From the XIX century, through the sexual distinction paradigm the men's and women's process of subjectivation were treated like different. However, the subjectivation men's logic to still be treated like universal paradigm. Besides, the beauty is considered an important attribute on the woman's subjectivity construction. Our aim is to investigate the woman's subjective formation through beauty, biased spectacle's society, and Psychoanalytic postulations, on Freud. On this article, we propose to discourse about the postmodernity woman's chance becomes subject through spectacle and beauty. Like that, we understand is enrolled the woman's subjective, referencing to falocentrism, in "to search that without" condition, and the beauty is understanding like a compensate falocentrism's attribute to woman's castration, used to afford to woman the possibility of to keep herself on "to be watched to other" condition.

Keywords : woman; image; psychoanalysis; beauty; subjective.

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