Abstract

PEREIRA, Luiz Felipe Lima; SILVA, Talita Miranda da; COUTO, Daniela Paula do  and  SILVA, Mardem Leandro. Consuming and consuming yourself: enjoyment and capitalism in contemporary times. Rev. Subj. [online]. 2019, vol.19, n.3, pp. 1-11. ISSN 2359-0769.  http://dx.doi.org/10.5020/23590777.rs.v19i3.e7400.

In times of fluid and ideologically feedback capitalism, where the alleged need for unbridled consumption of objects of desire points to the promise of unrestricted enjoyment, the inheritance of Lacan's teaching and clinic, sustained by his return to Freud, reaffirms itself as a powerful instrument of analysis, criticism, and social dislocation. From this, the present article intends to critically analyze, through the Lacanian proposition of discourses and social bonds, the recent culture of consumption and the planned role of the frustrating of enjoyment in social and market relations, besides the influence of these elements as producers of subjectivity. The phenomenon of excessive consumption becomes highly relevant because it takes great proportions in the constitution of the subject of post-modernity, making it indispensable for an analysis of contemporary social, economic and cultural relations.

Keywords : desire; frustration; enjoyment; consumerism.

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