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In addressing the use of career counseling and coaching as a tool for personal and professional development, the authors point out their differences and similarities and stress the importance of separating between good and non-good processes. The book presents the Career Construction Theory, suggesting that this model should sustain both practices. The authors also emphasize encouraging the integration of practices, generating new models, tools, and methods to support professionals who are dedicated to helping individuals in their challenges throughout the life cycle. To improve professional performance, it is important to get feedback from interventions performed during and after the service provided. In addition to customer feedback, times of exchange are necessary among the professionals themselves, in order to compare their effectiveness and identify new skills and interventions to be developed.