A number of factors most likely influence an adolescent or young adults attitudes toward gambling. Past research has consistently demonstrated that parents who gamble are far more likely to have children who gamble (Gupta & Derevensky, 1997; Wood & Griffiths, 1998; Wynne et al., 1996). A social learning theory perspective would suggest that children and adolescents may mimic or model the attitudes, beliefs and behavior exhibited by family members who perceive gambling as a socially acceptable recreational activity. Prior knowledge, social exposure, and actual gambling experiences are all likely to influence youth gambling attitudes. Prior experiences are particularly salient in findings that establish early wins as a significant risk factor for developing problem gambling (Griffiths, 1995) and likely have a number of effects upon attitudes, although the influence between behavior and attitudes is clearly bi-directional.