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Torres, Cláudio V, Allen, Michael W and Pérez-Nebra, Amalia R Consumo no Brasil: um teste etic da relação entre valores humanos, significado do produto e preferência de consumo em culturas coletivistas. Rev. Psicol., Organ. Trab., Jun 2006, vol.6, no.1, p.79-105. ISSN 1984-6657

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Allen, Michael W. A dual-process model of the influence of human values on consumer choice. Rev. Psicol., Organ. Trab., June 2006, vol.6, no.1, p.15-49. ISSN 1984-6657

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