Abstract

PAIM, Guilherme Machado  and  HENNIGEN, Inês. Youth discourse on appearance: the production of the position of commodity-subjects. Gerais, Rev. Interinst. Psicol. [online]. 2021, vol.14, n.3, e17237.  Epub Jan 20, 2025. ISSN 1983-8220.  https://doi.org/10.36298/gerais202114e17237.

From an intervention research developed with adolescents aged 14 to 17 years attending high school in public schools in Porto Alegre, which sought to open roundtable discussions, we were able to identify aspects of the subjective production of young people in the current consumer society. This article analyzed, from Michel Foucault’s contributions about discourse analysis, elements that emerged in the research process, such as the statement “consume for a great appearance” and the idea that the greater the consumption, the more pleasurable life is. In the discussions we emphasize the tensions that appear on the subjects currently, as pointed out by Zygmunt Bauman, that people are immersed in processes and relationships that transform them into commodities ready for the consumer market, thus producing commodity-subjects.

Keywords : Consumption; Youth; Intervention Research; Subjective Production; Commodity-subjects.

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