Resumo

SANTANA, Elaine Dos Santos et al. From The Undesirable To The (In) Preventable: Old Age Stigmatized In The Covid-19 Pandemic. Rev. Polis Psique [online]. 2023, vol.13, n.1, pp.55-76.  Epub 04-Nov-2024. ISSN 2238-152X.  https://doi.org/10.22456/2238-152x.119405.

The article aims to analyze the social representations of the image of the elderly associated with the COVID-19 pandemic in Instagram publications. It is characterized as an exploratory, descriptive study with a qualitative approach, with an investigation strategy based on the case study. The data consisted of 19 memes published on the internet on the social network Instagram through the random search of the largest possible number of memes, using the search engine “elderly” and “quarantine”. From the Content Analysis Technique proposed by Bardin, two analytical categories emerged: Category 1. Withdrawal/enclosure of the elderly person (52.63%) and Category 2. Impediment/limitation of mobility of elderly people outside the home (47.37 %). The social representations about the elderly person published on social networks related to the case of COVID-19 revealed a negative meaning attributed to aging and demonstrate how there is a process of naturalization of stigmatization and invisibility of violence against the elderly.

Palavras-chave : Elderly; Social representations; COVID-19.

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